B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- follower growth rate for US Navy Cryptology (2014)
The Project Architeuthis alternate reality game launched on the Navy's Cryptology Facebook page drove a 25% increase in followers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lowe Campbell Ewald
Primary
Tier B
http://seogadget.com/content-marketing-how-to-promote-your-content-to-your-target-audience/ ↗
Source Article
Content Marketing: How to Promote Your Content to Your Target Audience
Original Research
Lowe Campbell Ewald
· Original study ↗
Methodology
Campaign case study (Project Architeuthis) by Lowe Campbell Ewald
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Navy Cryptology: 25% follower growth rate. Source: Lowe Campbell Ewald (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/navy-arg-follower-increase
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<blockquote cite="https://lighthousedata.io/data/navy-arg-follower-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- follower growth rate for US Navy Cryptology<br><small>Source: Lowe Campbell Ewald (2014) · <a href="https://lighthousedata.io/data/navy-arg-follower-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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