B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41.7%
41.7% -- search engine market share for Naver (South Korea search market) (2026-05)
Naver held a 41.7% market share in the South Korean search engine market in May 2026 according to StatCounter.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41.7%
Unit
Percentage
Data Vintage
2026-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StatCounter
Primary
Tier B
https://growthmk.com/multi-platform-geo ↗
Source Article
멀티 플랫폼 GEO 전략 — ChatGPT·Perplexity·구글 AIO·네이버 AI 엔진별 최적화 | Growth
멀티 플랫폼 GEO 전략 — ChatGPT·Perplexity·구글 AIO·네이버 AI 엔진별 최적화
임재복
이 글은 성장(Growth)의 GEO 백서 시리즈 16/20 — Ch.11 멀티 플랫폼 전략입니다. 전체 목차와 PDF 전문은 백서 페이지에서 확인하실 수 있습니다.
멀티 플랫폼 GEO 전략은 ChatGPT·Perplexity·구글 AI 오버뷰·네이버 AI 브리핑 등 AI 엔진별로 서로 다른 인용 규칙에 맞춰 한정된 자원을 배분하는 접근입니다. 엔진마다 참조하는 소스와 인용 패턴, 최적화 포인트가 달라 하나의 전략으로 모든 …
Original Research
StatCounter
· Original study ↗
Methodology
StatCounter data on South Korea search engine market share, May 2026.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-2026 | 60% | |
| 2026 | 40% | -33.3% |
| 2026-05 (current) | 41.7% | +4.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Naver (South Korea search market): 41.7% search engine market share. Source: StatCounter (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/naver-search-share-south-korea
HTML Embed
<blockquote cite="https://lighthousedata.io/data/naver-search-share-south-korea" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41.7%</strong> -- search engine market share for Naver (South Korea search market)<br><small>Source: StatCounter (2026-05) · <a href="https://lighthousedata.io/data/naver-search-share-south-korea" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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