B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- search engine market share for Naver (South Korea search market) (2026)
Naver's search market share in South Korea is reported in the 40% range (and between ~40–60% depending on methodology) as of early 2026.
- Varies by source methodology (StatCounter global tracking-code data vs. Internet Trend domestic panel/log data)
- Reported as competing in the 40%-range or ~40–60% overall depending on source
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StatCounter
Primary
Tier C
https://growthmk.com/en/korea-b2b-marketing-for-global-companies ↗
Source Article
B2B Marketing for Korean Subsidiaries of Global | Growth
B2B Marketing for Korean Subsidiaries of Global Companies — How to Win Over Headquarters and Deliver Results in Korea
임재복
The biggest reason B2B marketing fails at Korean subsidiaries of global companies isn’t poor execution — it’s an inability to translate Korean market data into a language headqua…
Original Research
StatCounter
· Original study ↗
Methodology
StatCounter global tracking-code methodology; source states Google and Naver were both competing in the 40% range as of early 2026. Article table cites Naver at ~40-60% depending on source.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-2026 | 60% | |
| 2026 (current) | 40% | -33.3% |
| 2026-05 | 41.7% | +4.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Naver (South Korea search market): 40% search engine market share. Source: StatCounter (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/naver-search-share-korea-statcounter-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/naver-search-share-korea-statcounter-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- search engine market share for Naver (South Korea search market)<br><small>Source: StatCounter (2026) · <a href="https://lighthousedata.io/data/naver-search-share-korea-statcounter-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.