B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- search engine market share for Naver (South Korea search market) (2025-2026)
Naver held around 60% search engine market share in South Korea according to domestic log-based statistics from Internet Trend.
- Varies by source; domestic panel statistics (Internet Trend) report ~60%, whereas global tracking data reports in the 40% range
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Internet Trend
Primary
Tier C
https://growthmk.com/en/korea-b2b-marketing-for-global-companies ↗
Source Article
B2B Marketing for Korean Subsidiaries of Global | Growth
B2B Marketing for Korean Subsidiaries of Global Companies — How to Win Over Headquarters and Deliver Results in Korea
임재복
The biggest reason B2B marketing fails at Korean subsidiaries of global companies isn’t poor execution — it’s an inability to translate Korean market data into a language headqua…
Original Research
Internet Trend
· Original study ↗
Methodology
Domestic log-based/panel statistics; article notes the StatCounter vs Internet Trend gap stems from methodology (global tracking-code vs domestic panel data). Table cites Naver at ~40-60% depending on source.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-2026 (current) | 60% | |
| 2026 | 40% | -33.3% |
| 2026-05 | 41.7% | +4.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Naver (South Korea search market): 60% search engine market share. Source: Internet Trend (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/naver-search-share-korea-internet-trend
HTML Embed
<blockquote cite="https://lighthousedata.io/data/naver-search-share-korea-internet-trend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- search engine market share for Naver (South Korea search market)<br><small>Source: Internet Trend (2025-2026) · <a href="https://lighthousedata.io/data/naver-search-share-korea-internet-trend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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