B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- search engine market share for Naver (South Korea) (2025)
Naver accounts for roughly 55-60% of domestic search engine market share in South Korea.
- Reported as an approximate range of 55-60%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StatCounter / KISA
Primary
Tier B
https://bestkoreanagencies.com/article/korean-marketing-trends-2025 ↗
Source Article
Korean Marketing Trends for 2026 | Best Korean Agencies
Korean Marketing Trends for 2026
Explore the latest trends in Korean digital marketing and what agencies should focus on.
TL;DR
Explore the latest trends in Korean digital marketing and what agencies should focus on.
> The short answer: Korean marketing in 2026 is being reshaped by five concrete for…
Original Research
StatCounter / KISA
· Original study ↗
Methodology
Range 55-60%, midpoint used. Citing StatCounter and KISA reports.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Naver (South Korea): 55% search engine market share. Source: StatCounter / KISA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/naver-korean-search-share-2025
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<blockquote cite="https://lighthousedata.io/data/naver-korean-search-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- search engine market share for Naver (South Korea)<br><small>Source: StatCounter / KISA (2025) · <a href="https://lighthousedata.io/data/naver-korean-search-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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