B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- year over year sales growth for Nature Valley (2016)
Nature Valley experienced a 35% year-over-year increase in sales following the campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards (strategyonline.ca)
Primary
Tier B
https://awards.strategyonline.ca/Winners/Winner/2016/?w=naturevalley ↗
Source Article
2016 Winners
Original Research
Strategy Awards (strategyonline.ca)
· Original study ↗
Methodology
Award case study reporting campaign outcome; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nature Valley: 35% year over year sales growth. Source: Strategy Awards (strategyonline.ca) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nature-valley-campaign-sales-increase-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nature-valley-campaign-sales-increase-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- year over year sales growth for Nature Valley<br><small>Source: Strategy Awards (strategyonline.ca) (2016) · <a href="https://lighthousedata.io/data/nature-valley-campaign-sales-increase-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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