B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- consumers more likely to purchase with native language content for consumers (2023)
72% of consumers are more likely to make a purchase if product information is in their native language.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Common Sense Advisory
Primary
Tier C
https://www.magnolia-cms.com/blog/how-personalization-boosts-customer-satisfaction.html ↗
Source Article
Why bother? How personalization boosts customer satisfaction
- May 1, 2023
- --
Why bother? How personalization boosts customer satisfaction
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Original Research
Common Sense Advisory
· Original study ↗
Methodology
Survey by Common Sense Advisory, cited by Magnolia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% consumers more likely to purchase with native language content. Source: Common Sense Advisory (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/native-language-purchase-likelihood
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<blockquote cite="https://lighthousedata.io/data/native-language-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumers more likely to purchase with native language content for consumers<br><small>Source: Common Sense Advisory (2023) · <a href="https://lighthousedata.io/data/native-language-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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