B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- mobile performance lift for Native advertising (2025)
Native ads perform 37% better on mobile devices compared to desktop computers according to a study by AdColony.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AdColony
Primary
Tier C
https://www.jubna.com/ng/why-you-should-choose-native-advertising-10-reasons-you-need-to-know/ ↗
Source Article
Why You Should Choose Native Advertising: 10 Reasons You Need to Know | Advertise with Jubna and Drive Real Business Results | Jubna.com
Why You Should Choose Native Advertising: 10 Reasons You Need to Know
In the rapidly evolving world of digital marketing, companies are constantly searching for new and innovative ways to connect with their target audience. With the saturation of traditional advertising and its increasing usage rate…
Original Research
AdColony
· Original study ↗
Methodology
Cited AdColony study, via Jubna article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Native advertising: 37% mobile performance lift. Source: AdColony (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/native-ads-mobile-37-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/native-ads-mobile-37-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- mobile performance lift for Native advertising<br><small>Source: AdColony (2025) · <a href="https://lighthousedata.io/data/native-ads-mobile-37-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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