B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
87%
87% -- buyers ranking photos most useful for Home buyers searching online (2026)
87% of buyers ranked photos as the most useful feature when searching for a home online.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://www.skywallphotography.com/the-role-property-photography-plays-in-selling-your-home/ ↗
Source Article
The Role Property Photography Plays In Selling Your Home
The Role Property Photography Plays In Selling Your Home
Last Updated: January 18, 2026
Quick Answer: Properties with professional photography receive on average 61% more online views and sell up to 32% faster than listings with amateur photos. Investing between £150-£300 in expert property photogra…
Original Research
National Association of Realtors
· Original study ↗
Methodology
Blog citing NAR study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Home buyers searching online: 87% buyers ranking photos most useful. Source: National Association of Realtors (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nar-photos-most-useful-feature
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<blockquote cite="https://lighthousedata.io/data/nar-photos-most-useful-feature" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- buyers ranking photos most useful for Home buyers searching online<br><small>Source: National Association of Realtors (2026) · <a href="https://lighthousedata.io/data/nar-photos-most-useful-feature" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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