B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- conversion rate reduction for Facebook campaign entry forms asking for name and email address (2013)
Simply asking for a name and email address on a form can reduce conversion rate by 20%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Agorapulse
Primary
Tier A
https://www.agorapulse.com/es/blog/verdad-sobre-tasas-de-conversion-en-aplicaciones-de-facebook/ ↗
Source Article
La verdad sobre las tasas de conversión de las aplicaciones de Facebook
Original Research
Agorapulse
· Original study ↗
Methodology
Agorapulse internal data: simply asking for a name and email address can lower conversion rate by 20%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook campaign entry forms asking for name and email address: 20% conversion rate reduction. Source: Agorapulse (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/name-email-form-conversion-loss-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/name-email-form-conversion-loss-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion rate reduction for Facebook campaign entry forms asking for name and email address<br><small>Source: Agorapulse (2013) · <a href="https://lighthousedata.io/data/name-email-form-conversion-loss-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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