B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- share of marketers investing in adtech integration for Marketers in North America and Europe (2026)
65% of surveyed marketers in North America and Europe are investing in ad and marketing technology integration.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amconservation.com
Primary
Tier C
https://amconservation.com/blog/importance-of-integrating-marketing-technology-platforms ↗
Source Article
Importance of Integrating Marketing Technology Platforms
Original Research
amconservation.com
· Original study ↗
Methodology
Survey of marketers; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers in North America and Europe: 65% share of marketers investing in adtech integration. Source: amconservation.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/na-europe-marketers-adtech-integration-65
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<blockquote cite="https://lighthousedata.io/data/na-europe-marketers-adtech-integration-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of marketers investing in adtech integration for Marketers in North America and Europe<br><small>Source: amconservation.com (2026) · <a href="https://lighthousedata.io/data/na-europe-marketers-adtech-integration-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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