B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

65%

65% -- cost per registration reduction for N26 Facebook Ads (UGC campaigns) (2025)

2025  · Meta / N26 case study

N26 achieved a 65% reduction in cost per registration when shifting from traditional branded ads to user-generated content (UGC) campaigns on Facebook Ads.

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Attribution: Meta / N26 case study View source
Lighthouse Research Team
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Source verified Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
N26 Facebook Ads (UGC campaigns)
Geography
APAC
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Meta / N26 case study Primary Tier B
https://insights.topkee.com.sg/dynamic/ugc-facebook-ads-n26-case-study ↗
Confidence: 28/100 Vintage: 2025 Channel: Deep Crawl
Source Article
UGC reduces N26\'s Facebook Ads costs by 65% | Topkee
Singapore Meta's recent updates to its video player and recommendation system highlight a broader shift in digital marketing—prioritizing authentic, engaging content that resonates with audiences. As Facebook transitions to a full-screen vertical video experience, brands must adapt their strategies …
Original Research
Meta / N26 case study · Original study ↗

Multi-cell A/B studies with identical budgets and targeting, using Meta Brand Lift and Conversion Lift studies

Methodology documented
IndustryFinTech Company SizeMid-market RegionAPAC RoleAll marketers Channelpaid_ads
Plain Text
N26 Facebook Ads (UGC campaigns): 65% cost per registration reduction. Source: Meta / N26 case study (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/n26-ugc-cost-per-registration-reduction
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<blockquote cite="https://lighthousedata.io/data/n26-ugc-cost-per-registration-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- cost per registration reduction for N26 Facebook Ads (UGC campaigns)<br><small>Source: Meta / N26 case study (2025) · <a href="https://lighthousedata.io/data/n26-ugc-cost-per-registration-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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