B Evidence Grade B Graded under review Safe to Cite Dated

10%

10% -- social commerce revenue share for Myntra (2022)

Name: Social Commerce Revenue Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-14

2022 · Mediabrief

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Attribution: Mediabrief View source

Lighthouse Research Team

Last verified: 2026-08-14 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2022

Entity

Myntra

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mediabrief Primary Tier B

https://mediabrief.com/inside-myntras-bet-on-performance-driven-commerce/ ↗

Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Inside Myntra’s bet on performance-driven commerce with CMO Sunder Balasubramanian › Mediabrief.com

Myntra is placing a major bet on everyday creators. With a new affiliate feature that turns personal posts into paychecks, the fashion platform aims to enable one million digital entrepreneurs and redefine who profits from the social shopping boom. As content increasingly drives fashion discovery an…

Original Research

Mediabrief · Original study ↗

Methodology

Based on Myntra's CMO statement

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Myntra: 10% social commerce revenue share. Source: Mediabrief (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/myntra_social_commerce_revenue

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<blockquote cite="https://lighthousedata.io/data/myntra_social_commerce_revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- social commerce revenue share for Myntra<br><small>Source: Mediabrief (2022) · <a href="https://lighthousedata.io/data/myntra_social_commerce_revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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