B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- year over year growth rate for Myntra (2026)
Myntra recorded a 30% year-on-year increase in first-time shoppers during its recent End of Reason Sale.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Economic Times & ET Retail
Primary
Tier B
https://www.vcommission.com/blog/affiliate-marketing/the-affiliates-q2-festive-playbook-best-campaig… ↗
Source Article
The Affiliate's Q2 Festive Playbook: Best Campaigns to Promote in 2026 - vCommission
- Aug 7, 2026
- pratyasha-sarkar
By the time the festive rush begins, your affiliate strategy should already be in motion. Waiting until the season starts means missing out on your biggest earning opportunities.
Most affiliates spend months preparing for Diwali but often overlook the opportunities Q…
Original Research
Economic Times & ET Retail
· Original study ↗
Methodology
Year-over-year increase in first-time shoppers during End of Reason Sale
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Myntra: 30% year over year growth rate. Source: Economic Times & ET Retail (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/myntra_sale_increase
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<blockquote cite="https://lighthousedata.io/data/myntra_sale_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- year over year growth rate for Myntra<br><small>Source: Economic Times & ET Retail (2026) · <a href="https://lighthousedata.io/data/myntra_sale_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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