B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

28%

28% -- brand share of voice for My way d’Armani (2022-02)

Name: Brand Share Of Voice Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2022-02 · Kantar

In February 2022, My Way by Armani had a 28% share of voice in TV perfume advertising.

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Attribution: Kantar View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

28%

Unit

Percentage

Data Vintage

2022-02

Entity

My way d’Armani

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kantar Primary Tier B

https://fr.themedialeader.com/infographie-creativite-efficace-la-petite-robe-noire-fait-des-etincell… ↗

Confidence: 49/100 Vintage: 2022-02 Channel: Common Crawl

Source Article

Infographie créativité efficace : «La Petite Robe Noire» fait des étincelles - The Media Leader FR

Infographie créativité efficace : «La Petite Robe Noire» fait des étincelles Ajouter The Media Leader à vos sources préféréesFévrier, mois de la St Valentin est traditionnellement un temps fort pour la communication TV des parfums. En février 2022, la pression publicitaire de la catégorie a progress…

Original Research

Kantar · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

My way d’Armani: 28% brand share of voice. Source: Kantar (2022-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/my_way_darmani_brand_share

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<blockquote cite="https://lighthousedata.io/data/my_way_darmani_brand_share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- brand share of voice for My way d’Armani<br><small>Source: Kantar (2022-02) · <a href="https://lighthousedata.io/data/my_way_darmani_brand_share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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