B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29.2%
29.2% -- brand share of voice for Puma (2026-07)
Puma held a 29.2% brand share of voice in AI search visibility for World Cup apparel and football boots.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29.2%
Unit
Percentage
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lantern
Primary
Tier B
https://www.asklantern.com/reports/world-cup-apparel-boots-ai-search-visibility-2026 ↗
Source Article
AI Search Visibility Report | World Cup Apparel & Boots
Original Research
Lantern
· Original study ↗
Methodology
Lantern AI search visibility study across major AI platforms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Puma: 29.2% brand share of voice. Source: Lantern (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/puma-ai-search-share-of-voice-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/puma-ai-search-share-of-voice-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.2%</strong> -- brand share of voice for Puma<br><small>Source: Lantern (2026-07) · <a href="https://lighthousedata.io/data/puma-ai-search-share-of-voice-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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