B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16,200,000
16,200,000 -- total campaign reach for Muthoot Fincorp One #WhatIsSRKUpto campaign (2026)
The Muthoot Fincorp One #WhatIsSRKUpto influencer campaign achieved over 16.2 million total reach.
- Value is reported as 16.2M+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16,200,000
Unit
Count
Data Vintage
2026
Entity
Geography
India
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SocioClout
Primary
Tier B
https://socioclout.com/muthoot-fincorp-one-influencer-campaign-case-study/ ↗
Source Article
Muthoot Fincorp One Influencer Campaign Case Study - Full-Stack Digital Marketing Agency - Ads, Web, Social & Branding
Muthoot Fincorp One – #WhatIsSRKUpto
Challenge:
Raise awareness and drive engagement for Muthoot FinCorp’s gold loan services by making the process more relatable and accessible to potential customers through a simple “missed call” gesture.
Solution:
Activated a multi-phase influencer campaign featu…
Original Research
SocioClout
· Original study ↗
Methodology
Agency-reported campaign performance data
Methodology documented
Segmentation
IndustryFinTech
Company SizeEnterprise
RegionIndia
Channelinfluencer
Cite this stat
Plain Text
Muthoot Fincorp One #WhatIsSRKUpto campaign: 16,200,000 total campaign reach. Source: SocioClout (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/muthoot-srk-campaign-total-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/muthoot-srk-campaign-total-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16,200,000</strong> -- total campaign reach for Muthoot Fincorp One #WhatIsSRKUpto campaign<br><small>Source: SocioClout (2026) · <a href="https://lighthousedata.io/data/muthoot-srk-campaign-total-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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