B
Evidence Grade B
Graded
under review
Safe to Cite
Current
21%
21% -- consumers recommending business if music right for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Music Works
Primary
Tier C
https://www.ambie.fm/blog/insights/music-in-business/the-ultimate-guide-to-background-music-and-why-… ↗
Source Article
The Ultimate Guide To Background Music and Why It Matters in Business
Original Research
Music Works
· Original study ↗
Methodology
Music Works study
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
consumers: 21% consumers recommending business if music right. Source: Music Works (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/musicworks-recommend-21
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<blockquote cite="https://lighthousedata.io/data/musicworks-recommend-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- consumers recommending business if music right for consumers<br><small>Source: Music Works (2026) · <a href="https://lighthousedata.io/data/musicworks-recommend-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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