B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

13%

13% -- cost per acquisition decrease rate for Murad skincare (2008)

Name: Cost Per Acquisition Decrease Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2008 · Google

Murad lowered its overall cost per acquisition by 13% through advertising on Google's content network with WebMetro.

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

13%

Unit

Percentage

Data Vintage

2008

Entity

Murad skincare

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google Primary Tier A

https://agency.googleblog.com/2008/06/content-network-success-profile-murad.html ↗

Confidence: 66/100 Vintage: 2008 Channel: Common Crawl

Source Article

Content Network Success Profile: Murad skincare

Content Network Success Profile: Murad skincare Tuesday, June 10, 2008 What's new @ Google? Tips and tools for agencies - Account Manager 88 - Account Planner 100 - Ad Planner 21 - AdWords Editor 23 - Analytics 38 - Case study 44 - Coffee break with clients 5 - Creative/Production 39 - Display 42 - …

Original Research

Google · Original study ↗

Methodology

Through advertising on the content network.

Segmentation

IndustryBeauty & Personal Care RegionUS Channelpaid_ads

Cite this stat

Plain Text

Murad skincare: 13% cost per acquisition decrease rate. Source: Google (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/murad-skincare-cpa-decrease

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<blockquote cite="https://lighthousedata.io/data/murad-skincare-cpa-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- cost per acquisition decrease rate for Murad skincare<br><small>Source: Google (2008) · <a href="https://lighthousedata.io/data/murad-skincare-cpa-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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