B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- roi boost for mum influencers (2025)
Campaigns with mum influencers achieved a 35% higher ROI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
234
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Influencer Matchmaker
Primary
Tier A
https://influencermatchmaker.co.uk/news/the-top-mum-influencers-for-your-mothers-day-campaign ↗
Source Article
The Top Mum Influencers for your 2025 Mother’s Day Campaign
As March 30th approaches, Mother’s Day is just around the corner. It’s the perfect opportunity to celebrate and show appreciation for the incredible women in our lives, especially our wonderful mums!
It’s also the perfect time for brands to promote their products with some heart-warming content in t…
Original Research
Influencer Matchmaker
· Original study ↗
Methodology
Insights from consumer polls
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
mum influencers: 35% roi boost. Source: Influencer Matchmaker (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mum-influencer-roi-boost-2025
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<blockquote cite="https://lighthousedata.io/data/mum-influencer-roi-boost-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- roi boost for mum influencers<br><small>Source: Influencer Matchmaker (2025) · <a href="https://lighthousedata.io/data/mum-influencer-roi-boost-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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