B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
48.62%
48.62% -- conversion rate lift for ecommerce homepage (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48.62%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OuterBox Design
Primary
Tier B
https://www.outerboxdesign.com/conversion-optimization/multivariate-testing-partner/ ↗
Source Article
Multivariate Testing Partner
Telling The Story
Approach and Solution
While our client’s homepage did a good job of showing their merchandise, it had little to nothing in the way of telling their story, building their brand, and generating value. To better represent these things, OuterBox ran an A/B test incorporating three cent…
Original Research
OuterBox Design
· Original study ↗
Methodology
A/B test conducted by OuterBox using VWO platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce homepage: 48.62% conversion rate lift. Source: OuterBox Design (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multivariate-testing-conversion-rate-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/multivariate-testing-conversion-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.62%</strong> -- conversion rate lift for ecommerce homepage<br><small>Source: OuterBox Design (2022) · <a href="https://lighthousedata.io/data/multivariate-testing-conversion-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.