B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- return likelihood decrease for US retail shoppers encountering multiple website obstacles at top 25 US retailers (2024)
Shoppers encountering multiple website obstacles have a 34% decrease in return likelihood.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,750
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UserTesting
Primary
Tier A
https://www.usertesting.com/resources/reports/retail-benchmark-report ↗
Source Article
2024 UserTesting Retail Benchmark Report | UserTesting
Report
2024 UserTesting Retail Benchmark Report
Enhance digital shopping experiences
Unlock key insights to boost revenue, traffic, and customer satisfaction.
Why read the 2024 Retail Benchmark Report?
In a competitive market, exceptional customer experiences are essential. With rising costs to attr…
Original Research
UserTesting
· Original study ↗
Methodology
Study of 2,750 shoppers visiting the top 25 US retailers; measures decrease in likelihood of returning after multiple site obstacles
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail shoppers encountering multiple website obstacles at top 25 US retailers: 34% return likelihood decrease. Source: UserTesting (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multiple-obstacles-return-likelihood-34
HTML Embed
<blockquote cite="https://lighthousedata.io/data/multiple-obstacles-return-likelihood-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- return likelihood decrease for US retail shoppers encountering multiple website obstacles at top 25 US retailers<br><small>Source: UserTesting (2024) · <a href="https://lighthousedata.io/data/multiple-obstacles-return-likelihood-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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