B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- return likelihood decrease rate for US retail shoppers (2024)
Experiencing multiple obstacles during a digital shopping experience decreases a shopper's likelihood of returning by 34%.
- Applies specifically to shoppers who encounter multiple obstacles
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,750
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UserTesting
Primary
Tier A
https://www.usertesting.com/resources/reports/retail-benchmark-report ↗
Source Article
2024 UserTesting Retail Benchmark Report | UserTesting
Report
2024 UserTesting Retail Benchmark Report
Enhance digital shopping experiences
Unlock key insights to boost revenue, traffic, and customer satisfaction.
Why read the 2024 Retail Benchmark Report?
In a competitive market, exceptional customer experiences are essential. With rising costs to attr…
Original Research
UserTesting
· Original study ↗
Methodology
Based on a study of 2,750 shoppers visiting the top 25 US retailers.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail shoppers: 34% return likelihood decrease rate. Source: UserTesting (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multiple-obstacles-impact
HTML Embed
<blockquote cite="https://lighthousedata.io/data/multiple-obstacles-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- return likelihood decrease rate for US retail shoppers<br><small>Source: UserTesting (2024) · <a href="https://lighthousedata.io/data/multiple-obstacles-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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