B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- engagement lift from images and videos for press outreach emails (2026)
Including images and videos in press outreach emails can increase engagement by up to 55%.
- increase engagement by as much as 55%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://applaunchpartners.com/press-outreach-beat-the-4-odds/ ↗
Source Article
Boost Press Outreach: Beat 4% Response Rate
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot marketing statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
press outreach emails: 55% engagement lift from images and videos. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multimedia-press-email-engagement-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/multimedia-press-email-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- engagement lift from images and videos for press outreach emails<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/multimedia-press-email-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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