B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- web sales increase for companies with diversified social media strategy (2025)
Companies with a more diversified social media strategy outperform those focusing on fewer platforms by increasing total web sales by 2 to 5 percent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unbroker.com
Primary
Tier C
https://unbroker.com/affordable-business-sale-platform-how-to-access-premier-reach-without-breaking-… ↗
Source Article
Affordable Business Sale Platform: How to Access Premier Reach Without Breaking the Bank | Unbroker
Selling a business shouldn’t require paying 10% in broker commissions. At Unbroker, we’ve seen too many owners lose hundreds of thousands to traditional fees that simply don’t match the value provided.
An affordable business sale platform changes that equation entirely. You get access to serious buy…
Original Research
unbroker.com
· Original study ↗
Methodology
Range 2-5%; midpoint used. Multi-platform social strategy vs fewer platforms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with diversified social media strategy: 2% web sales increase. Source: unbroker.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multichannel-social-sales-lift
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<blockquote cite="https://lighthousedata.io/data/multichannel-social-sales-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- web sales increase for companies with diversified social media strategy<br><small>Source: unbroker.com (2025) · <a href="https://lighthousedata.io/data/multichannel-social-sales-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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