B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- adoption rate for Multi-touch attribution (B2B marketing) (2026-04)
Multi-touch attribution adoption reached 47% in April 2026 according to DigitalApplied.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DigitalApplied
Primary
Tier C
https://laboetie.io/insights/growth-seo-and-content-engineering-master-pillar ↗
Source Article
Growth SEO and content engineering overview: operator guide · La Boétie
Mastering the growth SEO and content engineering overview for operators
8 themes
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- Programmatic SEO: The Studio's Working ReferenceProgrammatic SEO pairs one template with a structured dataset to publish thousands of search-optimised pages. The studio's working …
Original Research
DigitalApplied
· Original study ↗
Methodology
DigitalApplied panel
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Multi-touch attribution (B2B marketing): 47% adoption rate. Source: DigitalApplied (2026-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multi-touch-attribution-adoption-2026
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<blockquote cite="https://lighthousedata.io/data/multi-touch-attribution-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- adoption rate for Multi-touch attribution (B2B marketing)<br><small>Source: DigitalApplied (2026-04) · <a href="https://lighthousedata.io/data/multi-touch-attribution-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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