B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- multi platform social media use monthly for US adults (2021-06)
62% of studied US adults on mobile and desktop used multiple social media platforms monthly.
- Based on an opt-in behavioral panel
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2021-06
Entity
Sample Size
166,256
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
DISQO
Primary
Tier A
https://www.disqo.com/news/new-disqo-research-contaminated-data-in-siloed-campaign-measurement-threa… ↗
Source Article
New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI
DISQO’s cookieless, fully permissioned, first-party view of consumers’ online behaviors uncovers cross-platform activity and the inaccuracy of siloed measurement methodologies
Glendale, Calif. —June 16, 2021 — Audience insights platform DISQO today released new research revealing the critical risks …
Original Research
DISQO
· Original study ↗
Methodology
DISQO opt-in behavioral panel study of US adults on mobile and desktop
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 62% multi platform social media use monthly. Source: DISQO (2021-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multi-social-platform-monthly-use-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/multi-social-platform-monthly-use-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- multi platform social media use monthly for US adults<br><small>Source: DISQO (2021-06) · <a href="https://lighthousedata.io/data/multi-social-platform-monthly-use-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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