B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- purchase intent prediction accuracy for multi-signal AI agents (2026)
Multi-signal AI agents achieve 78% accuracy in predicting purchase intent according to MIT Sloan research from early 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MIT Sloan
Primary
Tier B
https://mydigipal.com/en/blog/ai-agent-orchestration-b2b-demand-generation-beyond-automation ↗
Source Article
AI Agent Orchestration for B2B Demand Gen | MyDigipal
AI Agent Orchestration for B2B Demand Generation: Beyond Automation
The B2B marketing landscape has crossed a critical threshold. While marketing automation dominated the 2010s and early 2020s, 2026 marks the year of AI agent orchestration — a paradigm shift from rule-based workflows to autonomous, …
Original Research
MIT Sloan
· Original study ↗
Methodology
Cited from MIT Sloan research, early 2026
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleDemand Gen
Channelmulti-channel
Cite this stat
Plain Text
multi-signal AI agents: 78% purchase intent prediction accuracy. Source: MIT Sloan (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multi-signal-ai-purchase-intent-accuracy-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/multi-signal-ai-purchase-intent-accuracy-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- purchase intent prediction accuracy for multi-signal AI agents<br><small>Source: MIT Sloan (2026) · <a href="https://lighthousedata.io/data/multi-signal-ai-purchase-intent-accuracy-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.