B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- impression to install rate increase for new creatives (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
Liftoff
Primary
Tier A
https://www.liftoff.ai/blog/introducing-multi-creative-optimization/ ↗
Source Article
The New Standard of Creative Testing: Multi-Creative Optimization - Liftoff
The New Standard of Creative Testing: Multi-Creative Optimization
Creatives are the pillar of mobile ad performance. To drive the most successful UA campaigns, advertisers need to continuously refine winning concepts by testing many creative variations and exploring new and emerging trends.
Liftoff …
Also cited by
statista.com
https://www.statista.com/
2026-08-15
engadget.com
https://www.engadget.com/
2026-08-15
anthropic.com
https://www.anthropic.com/
2026-08-15
Original Research
Liftoff
· Original study ↗
Methodology
Compared to A/B testing.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
new creatives: 40% impression to install rate increase. Source: Liftoff (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multi-creative-optimization-iti-increase
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<blockquote cite="https://lighthousedata.io/data/multi-creative-optimization-iti-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- impression to install rate increase for new creatives<br><small>Source: Liftoff (2026) · <a href="https://lighthousedata.io/data/multi-creative-optimization-iti-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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