B Evidence Grade B Graded under review Safe to Cite Current

15%

15% -- cost per install fall percentage for new creatives (2026)

Name: Cost Per Install Fall Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2026 · Liftoff

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Attribution: Liftoff View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

15%

Unit

Percentage

Data Vintage

2026

Entity

new creatives

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

77/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Liftoff Primary Tier A

https://www.liftoff.ai/blog/introducing-multi-creative-optimization/ ↗

Confidence: 20/100 Vintage: 2026 Channel: Cc Extraction

Source Article

The New Standard of Creative Testing: Multi-Creative Optimization - Liftoff

The New Standard of Creative Testing: Multi-Creative Optimization Creatives are the pillar of mobile ad performance. To drive the most successful UA campaigns, advertisers need to continuously refine winning concepts by testing many creative variations and exploring new and emerging trends. Liftoff …

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Original Research

Liftoff · Original study ↗

Methodology

Compared to A/B testing.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

new creatives: 15% cost per install fall percentage. Source: Liftoff (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multi-creative-optimization-cpi-fall

HTML Embed

<blockquote cite="https://lighthousedata.io/data/multi-creative-optimization-cpi-fall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- cost per install fall percentage for new creatives<br><small>Source: Liftoff (2026) · <a href="https://lighthousedata.io/data/multi-creative-optimization-cpi-fall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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