B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- user retention rate uplift for Mobile apps with diversified user acquisition strategy (2024)
Apps with a diversified user acquisition strategy utilizing at least three different channels experienced 40% higher user retention rates compared to those relying on a single channel.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier C
https://applaunchpartners.com/launch-scale-apps-a-business-growth-guide/ ↗
Source Article
App Growth Guide: Launch & Scale Tactics for Marketers
Original Research
Adjust
· Original study ↗
Methodology
Cited as a 2024 study by Adjust; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps with diversified user acquisition strategy: 40% user retention rate uplift. Source: Adjust (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multi-channel-ua-retention-2024
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<blockquote cite="https://lighthousedata.io/data/multi-channel-ua-retention-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- user retention rate uplift for Mobile apps with diversified user acquisition strategy<br><small>Source: Adjust (2024) · <a href="https://lighthousedata.io/data/multi-channel-ua-retention-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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