B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- year over year growth rate for Mug Root Beer (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
ariMarketing News
Primary
Tier A
https://blog.arimk.com/marketing/b2b-marketing/in-housing-or-outsourcing-pepsico-vaynermedia-turn-to… ↗
Source Article
In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’ | ariMarketing News
NEW YORK — While the amount of labor going through marketers’ in-house agencies has ebbed and flowed over time, modern production demands — particularly the high volume mandated by social media apps like TikTok — are leading some organizations to think beyond an all-or-nothing approach to third-part…
Original Research
ariMarketing News
· Original study ↗
Methodology
Reported by Mark Kirkham, CMO of PepsiCo Beverages U.S.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Mug Root Beer: 50% year over year growth rate. Source: ariMarketing News (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mug-root-beer-growth
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<blockquote cite="https://lighthousedata.io/data/mug-root-beer-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- year over year growth rate for Mug Root Beer<br><small>Source: ariMarketing News (2023) · <a href="https://lighthousedata.io/data/mug-root-beer-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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