B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- share of ai citations from earned media for AI-generated responses (2026)
Of the unpaid media sources cited in AI responses, 85% are earned media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier B
https://www.atomicagi.com/blog/ai-share-of-voice-5-powerful-ways-to-dominate-your-market ↗
Source Article
AI share of voice: 5 powerful ways to dominate your market
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack study analyzing hundreds of thousands of AI prompts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-generated responses: 85% share of ai citations from earned media. Source: Muck Rack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/muck-rack-ai-citations-earned-media-85
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<blockquote cite="https://lighthousedata.io/data/muck-rack-ai-citations-earned-media-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of ai citations from earned media for AI-generated responses<br><small>Source: Muck Rack (2026) · <a href="https://lighthousedata.io/data/muck-rack-ai-citations-earned-media-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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