B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10,000,000
10,000,000 -- household reach for MTV Music (UK) (2001)
MTV Music reached over 10 million households in the UK in 2001.
- Source specifies 'over 10 million'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10,000,000
Unit
Count
Data Vintage
2001
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Broadcast Media Africa
Primary
Tier B
https://news.broadcastmediaafrica.com/2025/12/01/mtv-music-channels-to-shut-down-marking-the-end-of-… ↗
Source Article
MTV Music Channels To Shut Down, Marking The End Of An Era - Broadcast Media Africa
MTV’s international music channels are set to sign off by the end of the year, bringing down the curtain on a network that has profoundly influenced global pop culture.
According to sources at Paramount, MTV Music, MTV Hits, and its 80s and 90s music programming will cease broadcasting in the UK and…
Original Research
Broadcast Media Africa
· Original study ↗
Methodology
Historical audience research figure cited in news report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MTV Music (UK): 10,000,000 household reach. Source: Broadcast Media Africa (2001). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mtv-music-uk-household-reach-2001
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<blockquote cite="https://lighthousedata.io/data/mtv-music-uk-household-reach-2001" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,000,000</strong> -- household reach for MTV Music (UK)<br><small>Source: Broadcast Media Africa (2001) · <a href="https://lighthousedata.io/data/mtv-music-uk-household-reach-2001" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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