B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
900,000,000
900,000,000 -- household reach for MMA live events (2025)
MMA live events reach 900 million households globally.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
900,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
SportQuake
Primary
Tier B
https://www.sportquake.com/sponsorship/mma/ ↗
Source Article
MMA Sponsorship & Marketing Experts | SportQuake
sports sponsorship
why do brands invest in
MMA sponsorship?
MMA delivers high-energy entertainment with loyal, fast-growing fan communities. With the help of UFC, the sport has grown into one of the most-watched in the world, driven by high-impact events, viral content, and star power.
MMA sponsorsh…
Original Research
SportQuake
· Original study ↗
Methodology
Published by SportQuake, a sports sponsorship agency; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MMA live events: 900,000,000 household reach. Source: SportQuake (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mma-global-household-reach-900m
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<blockquote cite="https://lighthousedata.io/data/mma-global-household-reach-900m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>900,000,000</strong> -- household reach for MMA live events<br><small>Source: SportQuake (2025) · <a href="https://lighthousedata.io/data/mma-global-household-reach-900m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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