B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
640,000,000
640,000,000 -- household reach for MTV global network (2011)
MTV's global network of more than 60 channels collectively reaches more than 640 million global households.
- Represents collective reach of more than 60 channels, not actual viewership of the broadcast
- Source states 'more than 640 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
640,000,000
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MTV
Primary
Tier B
https://digitalmediawire.com/little-monsters-dominate-the-2011-mtv-ema-awards-with-video/ ↗
Source Article
Little Monsters Dominate the 2011 MTV EMA Awards [with video]
As anticipated, Lady Gaga reigned supreme over the 2011 MTV EMA awards show, held Sunday in Belfast, Northern Ireland. She took home four honors: Best Female, Best Song, Best Video, and Biggest Fan, a new category that recognizes which artist has the most committed fanbase.
Lady Gaga (pictured) refe…
Original Research
MTV
· Original study ↗
Methodology
Network-reported audience reach for 2011 MTV EMA broadcast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MTV global network: 640,000,000 household reach. Source: MTV (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mtv-ema-global-household-reach-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mtv-ema-global-household-reach-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>640,000,000</strong> -- household reach for MTV global network<br><small>Source: MTV (2011) · <a href="https://lighthousedata.io/data/mtv-ema-global-household-reach-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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