B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- follower growth rate for MTN Overshare Twitter campaign (South Africa) (2014)
MTN achieved a 31% follower growth from their Overshare campaign using Twitter Promoted Products in South Africa.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Dynamo
Primary
Tier C
https://www.netage.co.za/articles/twitter-self-serve-advertising-in-south-africa ↗
Source Article
Twitter Self-Serve Advertising In South Africa
Twitter’s advertising platform arrived on the scene in 2010, to the slight apprehension of many major brands. However, over the last four years, the platform has grown massively in popularity and functionality. Now you can promote tweets, accounts and even trends, in far more targeted and meaningful…
Original Research
Ad Dynamo
· Original study ↗
Methodology
Follower growth attributed to MTN's Promoted Products (Overshare) campaign, reported via Ad Dynamo, Twitter's South African sales partner.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MTN Overshare Twitter campaign (South Africa): 31% follower growth rate. Source: Ad Dynamo (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mtn-overshare-twitter-follower-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mtn-overshare-twitter-follower-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- follower growth rate for MTN Overshare Twitter campaign (South Africa)<br><small>Source: Ad Dynamo (2014) · <a href="https://lighthousedata.io/data/mtn-overshare-twitter-follower-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.