B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7
7 -- brand rank for MTN (2020-06)
MTN ranked 7th in the Top 10 most admired brands in Africa.
- Only African brand in the Top 10
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7
Unit
Rank
Data Vintage
2020-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
African Business Magazine
Primary
Tier B
https://afritail.com/how-digital-retailers-underestimate-african-consumers-and-what-to-do-about-it/ ↗
Source Article
How Digital Retailers Underestimate African Consumers
Original Research
African Business Magazine
· Original study ↗
Methodology
Africa's Best Brands Report, African Business Magazine, June 2020; MTN was the only African brand in the Top 10
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MTN: 7 brand rank. Source: African Business Magazine (2020-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mtn-most-admired-brands-africa-2020
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<blockquote cite="https://lighthousedata.io/data/mtn-most-admired-brands-africa-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7</strong> -- brand rank for MTN<br><small>Source: African Business Magazine (2020-06) · <a href="https://lighthousedata.io/data/mtn-most-admired-brands-africa-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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