B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21
21 -- countries covered for MTN Group Mobucks rollout (2021)
OTM's Mobucks technology will be rolled out across 21 countries where MTN Group operates across Africa.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Out There Media
Primary
Tier A
https://digitalmedianet.com/out-there-media-and-mtn-ghana-launch-telco-driven-mobile-advertising-wit… ↗
Source Article
Out There Media and MTN Ghana launch telco-driven mobile advertising with leading agencies and brands
Out There Media and MTN Ghana launch telco-driven mobile advertising with leading agencies and brands
Accra, 21st, July 2021 –: Out There Media (OTM), a global leader in mobile advertising, today announced its partnership with MTN Ghana to provide digital advertising services for its customers. MTN …
Original Research
Out There Media
· Original study ↗
Methodology
Company announcement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MTN Group Mobucks rollout: 21 countries covered. Source: Out There Media (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mtn-group-mobucks-countries-2021
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<blockquote cite="https://lighthousedata.io/data/mtn-group-mobucks-countries-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21</strong> -- countries covered for MTN Group Mobucks rollout<br><small>Source: Out There Media (2021) · <a href="https://lighthousedata.io/data/mtn-group-mobucks-countries-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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