B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- location visit rate after ad exposure for MTA advertising exposure consumers (2023)
15% of consumers visit physical locations after exposure to MTA advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outfront Media / GEOPATH / COMSCORE
Primary
Tier A
https://qa.outfront.dev/mta ↗
Source Article
MTA Advertising | NYC Subway, Bus & Commuter Rail Ads
MTA Advertising
NETWORK
Reaching 94% of New Yorkers weekly, the MTA is the city's most visible media network. With its digital network boasting 14,800+ screens, it creates opportunities for impactful campaigns. MTA advertising goes beyond impressions; it prompts actions. After exposure, consumers vi…
Original Research
Outfront Media / GEOPATH / COMSCORE
· Original study ↗
Methodology
Sources cited: GEOPATH, OUTFRONT Transit Media, 5 Borough, 2023 & COMSCORE 2022
Methodology documented
Segmentation
IndustryAdvertising & Marketing
RegionNorth America
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
MTA advertising exposure consumers: 15% location visit rate after ad exposure. Source: Outfront Media / GEOPATH / COMSCORE (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mta-exposure-location-visits-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mta-exposure-location-visits-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- location visit rate after ad exposure for MTA advertising exposure consumers<br><small>Source: Outfront Media / GEOPATH / COMSCORE (2023) · <a href="https://lighthousedata.io/data/mta-exposure-location-visits-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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