B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.1%
8.1% -- sales change rate for Marks and Spencer (2014)
In 2014, Marks and Spencer relaunched a website that resulted in an 8.1% decrease in sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8.1%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
psdlearning.com
Primary
Tier C
https://psdlearning.com/2896/7-irresistible-web-design-ideas-thatll-pull-in-traffic-fast/ ↗
Source Article
7 Irresistible Web Design Ideas That'll Pull in Traffic Fast - PSD Learning
How important is web design for your business? One eye-tracking study measured how people use websites. They formed an impression of a company based on the design in about six seconds.
The first impression you give your customers will influence how long they stay on your site, how many pages they vi…
Original Research
psdlearning.com
· Original study ↗
Methodology
Single company case; website relaunch impact
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marks and Spencer: 8.1% sales change rate. Source: psdlearning.com (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ms-website-relaunch-sales-decrease-8-1
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<blockquote cite="https://lighthousedata.io/data/ms-website-relaunch-sales-decrease-8-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.1%</strong> -- sales change rate for Marks and Spencer<br><small>Source: psdlearning.com (2014) · <a href="https://lighthousedata.io/data/ms-website-relaunch-sales-decrease-8-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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