B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31,000
31,000 -- campaign clicks to amazon for Mr. Coffee (2023)
The TVB campaign for Mr. Coffee innovations generated over 31,000 clicks to Amazon.
- Source specifies 'over 31,000'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31,000
Unit
Count
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Visual Brand (TVB)
Primary
Tier A
https://www.thevisualbrand.com/allwork/mrcoffee ↗
Source Article
MR. COFFEE — The Visual Brand
MR. COFFEE
Mr. Coffee, an iconic brand in the Newell Co. portfolio, has found a major sales channel on Amazon. When deciding to launch two new innovations – Mr. Coffee One-Touch Coffeehouse and Mr. Coffee Easy Espresso – TVB was engaged to drive new engagement and raise awareness with coffee lovers,…
Original Research
The Visual Brand (TVB)
· Original study ↗
Methodology
Agency case study reporting its own campaign results (social influence video campaign)
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Mr. Coffee: 31,000 campaign clicks to amazon. Source: The Visual Brand (TVB) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mr-coffee-amazon-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mr-coffee-amazon-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31,000</strong> -- campaign clicks to amazon for Mr. Coffee<br><small>Source: The Visual Brand (TVB) (2023) · <a href="https://lighthousedata.io/data/mr-coffee-amazon-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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