B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

2.9%

2.9% -- advocacy email response rate for Nonprofit advocacy emails (average) (2015)

2015  · M+R

According to M+R's 2015 Benchmarks Report, the average advocacy email response rate was 2.9%.

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Attribution: M+R View source
Lighthouse Research Team
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Source verified Evidence graded
Value
2.9%
Unit
Percentage
Data Vintage
2015
Entity
Nonprofit advocacy emails (average)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
M+R Primary Tier B
https://attentive.ly/are-you-listening/ ↗
Confidence: 53/100 Vintage: 2015 Channel: Common Crawl
Source Article
Your People Are Talking. Are You Listening?
Original Research
M+R · Original study ↗

Average advocacy email response rate per M+R 2015 Benchmarks Report

Methodology documented
Industrymarketing
Plain Text
Nonprofit advocacy emails (average): 2.9% advocacy email response rate. Source: M+R (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mr-2015-advocacy-email-response-rate-2-9
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<blockquote cite="https://lighthousedata.io/data/mr-2015-advocacy-email-response-rate-2-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> -- advocacy email response rate for Nonprofit advocacy emails (average)<br><small>Source: M+R (2015) · <a href="https://lighthousedata.io/data/mr-2015-advocacy-email-response-rate-2-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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