B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- mql to sql advance rate for MQLs (2026)
On average, 13% of MQLs advance to SQL status.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Monday.com
Primary
Tier C
https://ascendlymarketing.com/what-is-a-sales-qualified-lead/ ↗
Source Article
Mastering What Is a Sales Qualified Lead for Success
Original Research
Monday.com
· Original study ↗
Methodology
Cited to Monday.com's SQL benchmarks
Methodology documented
Segmentation
IndustryB2B
Company SizeAll sizes
RoleAll marketers
Cite this stat
Plain Text
MQLs: 13% mql to sql advance rate. Source: Monday.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mql-to-sql-advance-rate
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<blockquote cite="https://lighthousedata.io/data/mql-to-sql-advance-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- mql to sql advance rate for MQLs<br><small>Source: Monday.com (2026) · <a href="https://lighthousedata.io/data/mql-to-sql-advance-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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