B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- mql sales acceptance rate for MQLs at 10 GTMStack accounts before implementing transparent scoring reports (2026)
Sales acceptance rates of MQLs across 10 GTMStack accounts averaged 31% before implementing transparent scoring reports.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
10
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier B
https://gtmstack.app/blog/lead-scoring-models-b2b ↗
Source Article
Building Lead Scoring Models That Sales Actually Trusts | GTMStack
Building Lead Scoring Models That Sales Actually Trusts
A practical guide to building B2B lead scoring models with fit and engagement scoring, calibration processes, and sales alignment strategies.
GTMStack Team
Table of Contents
Why Most Lead Scoring Fails
Lead scoring has a credibility problem. Ma…
Original Research
GTMStack
· Original study ↗
Methodology
Baseline value; tracked across 10 accounts implementing transparent scoring reports, measured over a 90-day period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MQLs at 10 GTMStack accounts before implementing transparent scoring reports: 31% mql sales acceptance rate. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mql-acceptance-before-transparent-reports
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<blockquote cite="https://lighthousedata.io/data/mql-acceptance-before-transparent-reports" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- mql sales acceptance rate for MQLs at 10 GTMStack accounts before implementing transparent scoring reports<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/mql-acceptance-before-transparent-reports" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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