B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- share of email opens via apple mpp for Apple Mail Privacy Protection (global email opens) (2023-11)
More than 65% of all emails opened are connected to Apple Mail Privacy Protection (MPP).
- litmus report
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://inboxcollective.com/ways-to-measure-the-success-of-your-newsletter/ ↗
Source Article
How to Measure the Success of Your Newsletter | Inbox Collective
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Original Research
Litmus
· Original study ↗
Methodology
Litmus analysis of global email opens; Apple auto-opens emails on behalf of users with Mail Privacy Protection enabled
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Mail Privacy Protection (global email opens): 65% share of email opens via apple mpp. Source: Litmus (2023-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mpp-share-of-email-opens-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mpp-share-of-email-opens-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of email opens via apple mpp for Apple Mail Privacy Protection (global email opens)<br><small>Source: Litmus (2023-11) · <a href="https://lighthousedata.io/data/mpp-share-of-email-opens-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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