B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14.35%
14.35% -- share of apple email opens impacted by mail privacy protection for Apple Mail Privacy Protection (2021-10)
In October 2021, 14.35% of emails opened on Apple devices were impacted by Apple Mail Privacy Protection.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14.35%
Unit
Percentage
Data Vintage
2021-10
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://smaily.com/mail-privacy-protection-mpp-and-email-marketing/ ↗
Source Article
Mail Privacy Protection (MPP) and Email Marketing
MPP, or Mail Privacy Protection, was released in the fall of 2021 and left many email marketers shocked and uncertain about how to approach MPP in email marketing. But now, it has become a part of our reality. Thus, it’s a great time to take another look at Mail Privacy Protection and email marketin…
Original Research
Litmus
· Original study ↗
Methodology
Litmus tracking of Apple device email opens affected by MPP
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Apple Mail Privacy Protection: 14.35% share of apple email opens impacted by mail privacy protection. Source: Litmus (2021-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mpp-impacted-apple-email-opens-oct-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mpp-impacted-apple-email-opens-oct-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.35%</strong> -- share of apple email opens impacted by mail privacy protection for Apple Mail Privacy Protection<br><small>Source: Litmus (2021-10) · <a href="https://lighthousedata.io/data/mpp-impacted-apple-email-opens-oct-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.