B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- digital media population reach for Mozambique (2025)
Digital media realistically reaches around 20% of the population in Mozambique.
- Approximation stated as 'around 20%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Dentsu
Primary
Tier B
https://www.dentsu.com/za/en/blog/turning-constraints-into-commercial-advantage-in-mozambique ↗
Source Article
Turning Constraints into Commercial Advantage in Mozambique
Mozambique demonstrates a paradox that many business leaders overlook: the greater the operating constraint, the more valuable local knowledge becomes.
What appears, from the outside, to be a market defined by limitations is, in practice, a market that rewards adaptability, creativity and resilience…
Original Research
Dentsu
· Original study ↗
Methodology
Author estimate in Dentsu blog on digital media reach in Mozambique
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mozambique: 20% digital media population reach. Source: Dentsu (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mozambique-digital-reach-population
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mozambique-digital-reach-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- digital media population reach for Mozambique<br><small>Source: Dentsu (2025) · <a href="https://lighthousedata.io/data/mozambique-digital-reach-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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