B
Evidence Grade B
Graded
under review
Safe to Cite
Current
31%
31% -- social conversion tracking importance for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
780
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEOmoz
Primary
Tier B
https://www.brafton.com/news/marketers-need-web-analytics-but-which-benchmarks-should-they-read/ ↗
Source Article
Marketers need web analytics, but which benchmarks should they read?
Original Research
SEOmoz
· Original study ↗
Methodology
SEOmoz survey of marketers and site readers
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 31% social conversion tracking importance. Source: SEOmoz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moz-survey-social-conversion-importance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moz-survey-social-conversion-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- social conversion tracking importance for marketers<br><small>Source: SEOmoz (2026) · <a href="https://lighthousedata.io/data/moz-survey-social-conversion-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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