B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- cost per click yoy change for Motorpoint generic search campaigns (localised dealership-level targeting) (2019)
Motorpoint Generic Search campaigns experienced a 22% YoY increase in CPC (2018 vs 2019).
- Case study self-reported results by marketing agency Limelight Digital
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Limelight Digital
Primary
Tier A
http://www.limelightdigital.co.uk/2020/06/ ↗
Source Article
Paid Media Case Study - Motorpoint
Motorpoint is one of the UK’s leading independent car supermarkets. They typically stock over 5,000 nearly new cars, spanning over 30 trusted manufacturers. Motorpoint has fantastic coverage across the UK, championing 13 dealerships from Glasgow to Chingford.
When we partnered up with their marketin…
Original Research
Limelight Digital
· Original study ↗
Methodology
Agency-reported 2018 vs 2019 YoY comparison for localised generic search; self-reported case study data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Motorpoint generic search campaigns (localised dealership-level targeting): 22% cost per click yoy change. Source: Limelight Digital (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/motorpoint-generic-search-cpc-yoy-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/motorpoint-generic-search-cpc-yoy-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- cost per click yoy change for Motorpoint generic search campaigns (localised dealership-level targeting)<br><small>Source: Limelight Digital (2019) · <a href="https://lighthousedata.io/data/motorpoint-generic-search-cpc-yoy-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.